There are several reasons why some cars can become sales failures, including: Unattractive design - an unattractive design can make consumers not want to buy the car, even if it has good technical characteristics.
Unaffordable price - if the price of the car is too high compared to the competition, or if it is considered expensive by the target audience, it can turn off buyers.
Quality Issues - If a car has a lot of quality issues, such as mechanical defects, flaws in the finish, or safety issues, consumers may avoid buying it or returning it after purchase.
Lack of Desirable Features - If a car doesn't have the features consumers want, such as advanced technology, fuel efficiency, or enough space, it may not have enough appeal to sell well.