For the first time, Facebook has a competitor. And you’re playing dirty with him

On March 30, the Washington Post revealed that Meta, which owns Facebook, had hired a consulting firm to mount a nationwide smear campaign against TikTok . The objective: to associate the Chinese app with dangerous content for young people and teenagers.

The consultancy worked to link TikTok to challenges involving assaults on teachers and school vandalism. Newspapers and TV channels even covered the case, arousing the fear of parents and guardians. And no less. Nobody wants their kids exposed to that kind of thing.

There’s only one problem. There is no evidence that these challenges started on TikTok. And to make matters worse, rumors about them seem to have appeared initially on Facebook .

Loss of young users is one of the reasons for the controversial lawsuit

The Washington Post story shows a company desperate to take down its competitor. No wonder: for the first time in 18 years, Facebook is losing users , especially among young people and teenagers. And the most likely destination for these users who abandoned the world’s largest social network is TikTok.

For years, Facebook has managed to stop the growth of competitors, either by buying promising players or by copying their features . In the case of TikTok, the first strategy did not materialize, despite initial interest from Facebook. And the second is filling Instagram with new features, failing to attract new users. The usual methods are no longer working.

In parallel, TikTok continues to grow. It was already the most visited website of 2021, and its app reached the 3 billion downloads mark . These numbers, added to Meta’s dirty game to attack the platform’s reputation, show that, for the first time, Facebook has a real competitor in front of it. And you don’t know what to do.

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